The 3 ways to develop the business
- Optimizing/improving processes
- Create outward Growth
- New business model – both new process and new customers markets
The three ways are connected, only the tools are different!
Focus on sales, strategy, right time and timely dedication and diligence.
- Make a short time status on five growth initiatives
- Active participation from key people
- Costomize the project plan ; check questions
- Get the preview diagrams/flowcharts emerged from reports
- Visual representation of corporate status “into the future”
- New initiatives launched NOT until ready
- Continuous follow-up on agreed action !
PHASE 1: Eye opener
- Taking stock
- Find attractive, overlooked and undervalued opportunities
- Common Process – Growth center
- The pool of internal contributors increased – better commitment
- Homework and meetings; facts and discussions
- Documented and visible on readily available boards
- 1-3 actions decided
Management Growth Drive: Are we targeted and adequately to the forefront?
Products and Product Development: At what products do we ear ou money and what should we focus on in the future?
Sales and marketing: Is the sales process optimally adapted to the opportunities that exist today?
Competition: Can we commit against our competitors and do we have a strong profile?
PHASE 2: Preparation
The target is to increase the success rate of the new initiatives
Different content e.g.:
- Remove obstacles before new initiatives set in motion
- Further assessment of options e.g. new markets
- Design and develop sales materials
- Provide new employee
- Competence development
- Growth coaching of the management team
PHASE 3: Initiative
The most important are:
- Implementation of the 1-3 market-oriented growth projects
- Take the direct route – harvest the “lowst hanging frut” at first = success
- Larger and more complex growth initiatives