How to ensure growth and what drives growth?

The fact that a company growths does not necessarily mean that there are seen a healthy profit, unfortunately …

“If you can not beat your Competitors simply join them or even better buy them out”.

Who do not know this expression? The more important it is to avoid getting into such situation.

“Do not compete with rivals – make them irrelevant”

Only through due diligence, determining the right strategy included measurable objectives and of course sustaining focus on business processes, the company will succeed to stay abreast of developments and being an future proof business.

Growth Drive is as international standards a tool who in a simple and straightforward manner, indicates the areas in companies to be investigated, where to find basis for optimization and further growth.

Instead of focus on ALARM areas (red area), look at the areas that prove to be effective (green area). Here’s something that really ‘plays’, managed perfectly !

What happens, what is it that works so well? All employees thrive, are innovative and generates almost never made mistake of any kind? Transfer these objective evidences of excellent performance to other areas of the company, where analysis shows that there is room for improvement.

Sharing knowledge across the organization promoted through communication and dialogue, timely information to staff on all matters which are relevant for their daily work.

• Does the company have the right strategy?
• Is the strategy well known among all employees throughout the organization?
• How does we ensure continuously information on development in the company?
• How about the collaboration cross departments?

Happy and satisfied employees drives the growth. The employees are the most important ressource of the company, without them no production or service, and without production or services no company.

Growth Drive derived from Blue Ocean and characterizes a market without competitors, because the way the company works, simply is unique as well as their products/services are.

How reversing the negative aura in the Financial sector?

Danish Bank tried … but stumbled. ‘New Standards’ did not have the exactly positive reception in the market, as intended. Immediately was New Standards a breath of fresh air, and certainly an issue that still has its place, more than ever before!

New Standards would have had a much more solid foundation if focus instead had been focused on the use of international standards.

Especially I am thinking of the flagships of the Danish Business, for example. Novo Nordisk A/S, WDH A/S, LEGO A/S. etc. which all are certified according to DS/EN ISO 9001 Quality Management and also focuses on risk management in all its forms.
Essentially when a company operates not only the Danish market, but especially internationally, in order to maintain and expand its position in the global competition.

The reality is ‘New Standards’, or rightfully International standards.
Through visible international profile in the global community we are all a part of.
In addition, it is a brilliant way to illustrate that not only Danish Bank, but the entire financial sector puts ‘New Standards’ for the way of doing financial business. Customer satisfaction is paramount, both in terms of individual customers, large and small, as to stakeholders and Shareholders.

Through auditing of business processes in all branches both at home and abroad, is Best Bets saved. Execution and sustained awareness on the implementation of value-added improvement initiatives identified during the audit, the professionalisation of the financial sector restored confidence and credibility with all stakeholders.

Just to mention a few standards for optimizing the strategy:


DS/EN ISO  9001:2008  Quality Management
DS/EN ISO 19001:2003  Audit
DS/EN ISO 31000:2009  Risk Management


In this way, Re-branding of both Danish Bank as the rest of the financial sector will be set in the right stages.

Not to mention the value inherent in achieving better ‘funding’, equivalent to the trust private enterprises achieve from the global export market.

Trust and credibility is the cornerstone, which will be achieved through standardization and its management of all business processes with a focus on continuous improvement.

Only in this way will it be possible to improve competitiveness.

Optimal and efficient management + value-creating improvements achieved through proper implementation of corrective / preventive actions. Not to mention the ongoing evaluation of senior management with predefined and fixed intervals.

Especially reports from the internal audit are an excellent tool for ongoing evaluation…


The benefits of certification?

Management systems should be certified as proof that the company complies with applicable international standards and thus has committed itself to continuously monitor the effectiveness of the system, focusing on improvements and maximizing customer value.

Still, the certification itself is not decisive; it is rather the system of governance that underlies approval. Being use as intended as an effective management tool, it will contribute to improved competitiveness and future business development.

Whether the company is committed to focusing on quality, environmental management, IT security or risk management certification is a testament to the management system is found ‘in compliance’ with predefined requirements in accordance with applicable international standards.

The value by getting management system certification are measured against the corporate image, customer and employee satisfaction. Well-documented workflows create transparency and facilitates intention optimization of business processes. Survey and analysis of registrations being made are important metrics that illustrates the company’s mode and through effective use helps maximizing value and improving earnings.

Another advantage by certification is, that it is essential for many customers as being selected, because an ISO certificate is a evidence of how the company manage their business processes. It is also proof that the company has committed itself to focus on continuous improvement of efficiency. Transparency of procedures and high degree of employee involvement minimizes the risk of the occurrence of variations and adverse events. Continuous monitoring of the effectiveness of the system identified through audits for the use in management’s evaluation of the system’s efficiency.

A solid platform is created for the purpose of monitoring and subsequent optimization of production / service and business processes. Support the company’s objectives and help to keep the focus on customer satisfaction and continuous improvements.
Certification according to DS / EN ISO 9001 and other international standards, often proved to be an advantage over being chosen as a supplier and could therefore improve competitiveness.

Transparency in all workflows and processes help enhance employee motivation and contributes in increasing skills and savings in material and human resources, aligned with the marketing activities can be limited.
Despite the fact that many still find a certification difficult, it is a fact that a successful certification leads to greater freedom to concentrate on developing and thinking creative thoughts.